Monster Club
Every year Bark comes up with 1-2 ‘Toy Club’ subscription add-ons that customers can get along with their monthly box subscription. I was tasked to come up with a collection of Bark IP characters that would be unique to us and this is how the idea of a ‘Monster Club’ came to be.
The ask
I was single handedly asked to come up with a mini-collection of 4-5 items that would define the design DNA for this collection. Once this mini-collection was approved, I was asked to create a style guide for this line so that other designers in the team could expand on the collection using the same design details, to compile a total of 15 monsters.
Below you can see my initial thoughts in the form of mood and inspiration boards:
